‘It was a lot rockier than we expected’

MobileMe customers are getting a note from Apple regarding the shaky transition to MobileMe services. As an apology for the transition trouble, the company is extending all MobileMe subscriptions by one month. I love the straightforwardness of this line, the second sentence in the letter: “Unfortunately, it was a lot rockier than we expected.” The ability to just plain admit there were problems is very refreshing, even from Apple.

Microsoft would never be so direct.