Clever idea. It’s a USB/lightning cable, card reader, phone stand, light and emergency charger — all wrapped up in a 1″ cube that attaches to a keyring. It’s already over its IndieGogo goal of $50,000 (over $63.4K as of this posting.) At its retail price of $70, I’m less of a fan, but the $50 early bird price seems reasonable.
Especially clever is the emergency charging feature. A flip of lid reveals a 9-volt battery connector that the company says can provide 3.5 hours of talk time.